What Is a CRM Strategy?
Our 'Learning About' SeriesThe importance of a CRM Strategic Plan
What Is a CRM Strategy?
A CRM (customer relationship management) strategy is a plan for a business to better connect with its customers and improve how it works with them.
Make stronger bonds with the current clients and finding ways to attract new customers.
A big part of CRM strategy is using a CRM tool.
5 Benefits of a CRM
Many people often use the term CRM (customer relationship management) to describe the software used to manage customer relationships. However, CRM also covers the strategy, processes, and people a business uses to engage and convert potential customers while retaining current ones.
Improved Data Quality
Enhanced Communication
Effective Customer Service
Enriched Data Collection
Automated Marketing
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