Real Estate Marketing and Tchnology

The cornerstone for our Partner Program approach looks to leverage members from each leader in various verticals, including: Marketing Strategy, Creative Design, Interactive Build (websites, complex applications), Email Marketing & Web 2.0 (Social Media, Search Marketing, Wireless, etc.).

Below is a sampling of capabilities we can provide:

Marketing Capabilities

Creative Services-Web Design & Development, Email Marketing Design, Banner Ad Design, Corporate Identity, Print / TV / Radio, Multimedia

Technology Services-Site Development / Maintenance, Content Management, Rich Internet Application Development, Marketing Campaign Production, Social Media Applications, Mobile Applications, E-Mail Production / Operations, Internet Technology Consulting

Email & Mobile Marketing Platform-Web2Text, SMS/MMS Promos, Auto-Responders, e-Newsletters, Postcards-Promotions, Data Management, Custom e-Surveys, Customer Profiles, Web Forms & Information on Demand, Real-Time Reporting

Digital Marketing-Search Marketing, Social Media Marketing / ePR, Media Planning/Buying, Digital Video & Animation, Mobile Marketing

Strategic Services-Affiliate Marketing, Web Strategy, Email Marketing Strategy

Lead Management-List Brokering / Management, Marketing/Communication Planning

Technology Services

Site Development / Maintenance Technical Environment Planning (Web Hosting), Technical Architecture/Design, Site Build, Presentation Layer Development, Application Development, Database Development, CMS Development, QA/Testing, Country/Regional Localization, Site Maintenance/Operations, Site Content/Functionality Updates, Search Engine Optimization, Site Migrations

Content Management Vendor Evaluation & Selection (Open Source, Licensed or Hosted), CMS Architecture, Content Architecture, CMS Setup, Template Development, Content Upload, Localization, Workflow Analysis/Development, CMS Migration

Rich Internet Application Development Flash/ActionScript Development, JavaScript/AJAX Development, Flex Development, AIR Development, Widget Development

Marketing Campaign Production Banner Production/Resizing, Graphical Asset Production/Resizing, Marketing Sitelet Development

Social Media Applications Social Media Strategy, Social Media Vendor Evaluations, Facebook App Development, MySpace App Development, On-Line Community Platforms (Open Source, Licensed or Hosted), Site-Based Social Media Functionality, Social Media Integration (Facebook Connect, YouTube, Flickr, Digg, etc.), Widgets, Content Distribution/Syndication

Mobile Applications Mobile Applications, iPhone Applications, BlackBerry Applications, Handset Specific Applications, WAP Sites, Mobile Optimized HTML sites, SMS-Based Functionality

E-Mail Production / Operations E-Mail HTML Development, E-Mail Program Operations

Internet Technology Consulting Technology Strategy, Technology Gap Assessment, Technology Roadmap Creation, Vendor Evaluations/Selection, Technology Brainstorming, Digital Immersion Days, Offshore Development

Technology Expertise

Rich Internet Applications Flash/ActionScript, Flex, AIR, Papervision/3D, JavaScript Frameworks (JQuery, Yahoo User Interface Library, Scriptaculous)

Client-Side HTML, DHTML, XHTML, CSS, JavaScript, XML/XSL, AJAX, Widget/Gadget development, WAP development, Mobile/iPhone development, Social networking applications

Server Side Java/JSP, Spring/Struts, .NET/ASP, PHP, PERL, Cold Fusion, Rails, Grails, Database Development (Oracle, DB2, SQL Server, MySQL)

Third Party Vendors and Partners

Application Servers – BEA, IBM, ATG, Microsoft, Sun, Apache

Content Management Solutions – Interwoven, SharePoint, Red Dot, Day Software, SDL Tridion, Open Text, Documentum, Vignette, Fatwire, IBM CMS, Alfresco, Drupal, Joomla, OpenCMS, Red Hat CMS, Lenya, Cocoon

Email Marketing – Peer360, Cheetah Mail, EMMA and Axiom

Lead Management – Peer360, E.piphany, Siebel, Sunguard,

Middleware – IBM MQ Series, BEA WebLogic Integration, WebMethods, Tibco

Personalization – DROOLs, BayNote, Offermatica, Optimost

Portals – Vignette (Epicentric), IBM, AquaLogic/Plumtree, Sun, Liferay

Site Search – Autonomy, Endeca, Lucene, Google, FAST

Social Media – LiveWorld, BazaarVoice, Mzinga, Communispace, Jive, Facebook/Facebook Connect, Twitter, LinkedIn, Ning, Concursive, Radian 6, HubSpot, Infosys

Web Servers – Sun, Apache, Microsoft

Web Hosting – Verio, Rackspace, Savvis, Cloud, CDN

The Marketing Toolkit Includes:

  • Logo Design
  • Business Cards
  • Websites
  • Emails
  • Printed Materials
  • Sellers Listing Presentation